How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 16:17

How can a small local business with no marketing budget use social media to attract more customers?

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

People

Place

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Perception

Processes

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Good marketing is doing this well.

Price

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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Product

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

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